Emirates Airlines Case Analysis

1200 words 5 pages

The case study involves a detailed analysis of the factors that shape up the organizational environment of Emirates, one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai, which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years.

Political environment

The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support of the local government has certainly provided the necessary impetus to Emirates Airlines to move ahead of its competitors. The primary reason behind this is that Emirates Airlines is owned by the state government. A number of policies and
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In the last financial year, Emirates Airlines expanded its routes to new destinations like- Seoul, Bangkok, Toronto, Paris and Jeddah. These expansions proved to be strategically correct and profitable for the Airlines. Most importantly, Emirates Airlines have been able to maintain the high standards that it usually sets, in terms of customer service and satisfaction. Compared to the other international airlines, there have not been any compromises in the quality of services, because of cost cuttings due to global recession.

Current strategies

At present, Emirates Airlines are implementing strategies for further expansion. A number of new routes gave been included. In the current financial year, Emirates Airlines have implemented some significant expansion plans and other strategies. Emirates Airlines, has extended its services to four new destinations- Tokyo, Madrid, Amsterdam. In order to support the current expansion strategy, the airlines has started hiring mew pilots, on a large scale, from continents like Europe, the Middle East, Africa, Asia and United States of America. Also, the airlines have included a number of A-380s to support its growing base of passengers.


The current business environment and market scenario of Emirates Airlines certainly supports its ambitious expansion plans. As far as the political environment is concerned, Emirates Airlines enjoys strong support from the government. The liberal open air policies and the


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