Eminem, Music Video Analysis
948 words 4 pagesEminem, “My Name Is” Marshall Mathers, better known as Eminem, is recognized for his work as a rap artist who is able to connect with his audience through humor and rhythmically dicey lyrics. Eminem’s “My Name Is” music video is able signify whiteness and rearticulate race with the use intertextual editing techniques that parody common representations of whiteness. Eminem is using his “My Name Is” video as an approach to solidify his style of rapping and thus create new political and cultural authenticities that entice questions of race representation in the 1990’s and beyond. (Kajikawa). The release of The Slim Shady LP was the beginning of Eminem’s ride to the hip-hop hall of fame and it was with this album that Eminem was truly …show more content…
Atwell’s portrayal of Eminem as all of the things he dislikes about American popular white culture sets the tone of not only the video, but for future opinions about the star.
Atwell along with Eminem’s lyrics have successfully portrayed and exploited the realm of whiteness in the United States. They have taken extremely touchy subject matter and transformed it into a heavy humor-filled form of media. Eminem has not only made it clear that he is not copying other black rappers music, but instead has been able to get his message across, signify whiteness and get the world to view race with a new eye.
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