Easy Internet Café – Case Study

2387 words 10 pages
Table of Contents:

Executive Summary

Page 2
Issue Identification

Page 2
Environmental and Root Cause Analysis

Page 3
Alternatives and Options

Page 6
Recommendation and Implementation

Page 7
Monitor and control

Page 9

Executive Summary
It is a fact that the company didn’t achieved the best results in last years, reason way a radically revamp of our operations is required. In order to implement the new strategy regarding the franchise for easy internet cafe we qualified 4 offers from UPS, Excel Globalserve and Ingram for 3rd party logistics. My analysis took in consideration the following factors: total cost per store, ownership of goods, experience and expertise in supply
…show more content…

This figure included eIc labor costs of £602 per store. All calculations were based on a forecast of opening 4 new franchises per week for the next 3 years. The total annual logistics costs (excluding outbound transport costs which were eventually billed to the franchisee) are approximately £270,000, which included annual labor costs of £125,250 (based on 208 stores opening per year). If store openings will be fewer, the labor costs will still considered to be fixed.

Outbound transportation costs of eIc’s equipment to each franchisee were divided into 3 zones based on distance from the UK:
• Zone 1 - closest to UK (France, Spain, Netherlands) - £300 per store
• Zone 2 - mid-range from UK (Poland, Czech, Finland) - £450 per store
• Zone 3 – farthest from UK (Greece, Turkey, Bulgaria) - £750 per store.
Generally speaking the outbound transportation differentiates the steps and costs for each store/franchise. The predecessors plan worked pretty well from point of view of marketing impact (opening simultaneous 10 stores per week), but ignored the costs associated with. The negotiations, investigation and discussions with a potential franchisee could take days for a simple individual franchise to several months for some of the more complex deals that included multiple locations. Some of the “activities” were logistics-related while others were not. The labor cost was fixed not individualized. The predecessors plan also created a sequence level,


  • Just Us! Cafe's Marketing Environment Analysis Report
    5590 words | 23 pages
  • Assessment 1
    4707 words | 19 pages
  • Teenager Consumers: Their Characteristics, Roles, and Market
    4606 words | 19 pages
  • Trung Nguyen Internation Business
    20195 words | 81 pages
  • Coffee Shop Business Plan
    8557 words | 35 pages
  • Beyond the Bean
    7730 words | 31 pages
  • Internet Addiction
    3240 words | 13 pages
  • Impact of the Internet on Children; Parents' Perspective
    3355 words | 14 pages
  • Case 4 Ginger - Smart Basics.Pdf Uploaded Successfully
    4117 words | 17 pages
  • Section 5 Internal Control over Financial Reporting
    23611 words | 95 pages