E Marketing Project

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Assignment 1 Introduction to e- marketing

Assignment
• Need to create a note on Flipkart e- marketing tactics covering the following
– What are all the eMarketing Tactics that are being used? Please provide proof?
• Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else?

– Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers.
• Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else?

– Which should be their Top 3 eMarketing Tactics? Why? P!lease provide your …show more content…

Also there are lots of back links with Flipkart and buy books online as the anchor text. This is the reason why Flipkart is ranking top on Google for books.

SEO
• Search Traffic :The percentage of site visits from search engines.

PPC
• An important technique which help in getting new acquisitions or leads. • Even in PPC campaign buy books online and buy books are the key words which has low competition • However they need to claim that they are the largest online shopping portal for mobile laptop and other electronics other such products in India • Also they should talk about COD and no delivery charges which they are doing it may be even adding toll free number would be added advantage

SMM
• Used very well to build the community and promoting the new launches or products. Even about the incentives which are passed to there consumers. • This will help to build trust about the brand. Various reviews on blogs and other community / social networking sites helps them in retention as well as acquiring new consumers.

Email Marketing
• This helps Flipkart to be in touch with consumers and keeping the consumers informed about them

Banner ads
• not sure how much ROI it will give but banners for affiliated marketing initiative should be increased

Affiliated Marketing
• An unique e-marketing tactic which is very innovative and has low cost.

Mobile Marketing
• As the number of smart phones are becoming affordable in

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