Development Requirements for Kudler Fine Foods Frequent Shopper Program
To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along …show more content…
There are several areas that must be analyzed: Operational, Technical, and Economic Feasibility.
The Rewards Program initiative would have a minimal effect on the daily operations at Kudler Fine Foods. Staff would simply need to be educated and trained on the use and general maintenance of the Rewards System. The Rewards System will have little impact on the checkout process that is currently in place.
The technical feasibility of this project has the largest impact on Kudler Fine Foods. In order to accomplish the goals outlined within this plan, a system of hardware and software is needed as well as staff to maintain it. Most of the hardware that is currently being used by Kudler would be integrated into the new system. However, the system needs a better data server than what is currently available, therefore one must be purchased. The software for this system must be either purchased or developed. Developing the software would give more concise functionality and also ensure that one is getting only what one pays for. But, having the software developed would take more time and thus be more costly. Using a Commercial-off-the-shelf product would take less time, but one may be buying more software than one needs. The commercial solution also entails learning the software so that it may be utilized effectively.
The economic feasibility of the project is determined by weighing the cost of the project against the potential return on investment