Customer Benefit Package (Walmart vs Luxury Clothier)
Wal-Mart is no doubt the biggest retail store in North America. It is considered to be the most efficiently run retail business in the world. Wal-Mart compared to luxury retailers have a lot of contrasting factors both in goods and services provided. The most significant factor that I see when one is to compare Wal-Mart to a luxury retailer is the price. Wal-Mart is considered to be a discount retail store which is why their products are reasonably priced goods whereas luxury retailers tend to be highly priced.
To contrast the Customer Benefit Package of Wal-Mart against a luxury clothier for purchasing a suit or a new formal dress, there are many contributing factors. Different people look for different types of benefits
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Wal-Mart offers various after sales service that keeps their customers going back to them. The Cash Back Reward program that they have entices its customers to go back and shop in their store. This is where they have an advantage over luxury clothiers as the latter does not have this kind of a program to customers. Wal-Mart also has an adequate return policy wherein they freely accept returns within a specified time frame. Wal-Mart has a lot of cashiers considering the size of its store. For a luxury clothier, they usually have 2 to 4 cashiers and on a busy day, you would see lines in the cashier.
Wal-Mart boasts of offering top quality products and services, providing its customers with a “one-stop” shopping experience. They offer various products from food, clothing, housewares, gift items, garden centre, and auto centre. It also offers services such as financing, travel agency, pharmacy, vision centre, salons and photo centre. It also offers McDonald’s in almost every store. You can also shop online by creating your account with them.
There are definitely a lot of contrasting ideas between Wal-Mart and luxury clothier. There are many contributing factors mentioned. Why do people go to Wal-Mart? Like many consumers’, the main reasons would mostly be due to convenience, impulse buying due to being a “one-stop” shop, after- sales service and the price. For a luxury clothier, it would be more of the brand