Title: Custom Chips Inc.
Embry-Riddle Aeronautical University

Abstract
This week’s case study is an analysis of the manufacturing company Custom Chips Inc., and further this analysis will define the obstacles to their processes that create inconsistency in creating higher yields. The case will further assess Custom Chips Inc. through SWOT analysis to identify strengths, weaknesses, opportunities, and threats to future operations within the company.

Custom Chips Inc.

This weekly case assessment looks to evaluate and answer the questions presented from the overview of the company Custom Chips Incorporated. “Custom Chips Inc. is a semiconductor manufacturer specializing in the development of custom chips and other components …show more content…

Basically, the applications engineers are responsible for designing and developing prototypes for new incoming orders (Daft, 2013). The product engineer’s role is to translate the design language from the application engineer’s to a set of manufacturing instructions, and then to provide manufacturing correspondence throughout the development process (Daft, 2013). Herein lie another issue in the manufacturing process, and that is the requirement to translate the manufacturing process from another department with little follow up, collaboration or oversight. This is a measurable point that I feel greatly contributes to the risk of product flaws due to the requirement to translate the ideas and directions of a designing engineer to another person in the manufacturing process who may not be of equal technical expertise. This is also another reason that I feel this company needed a greater emphasis on teamwork and collaboration. I would specifically combine the two engineering departments where they work as a team throughout the design and development process, where the design blueprints are communicated directly from the designing engineer to the manufacturing professional and then as issues arise the two engineering professionals can address them together in a collaborative environment. Early intervention into development and design issues could save vast