Comparison & Contrast Essay
In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something
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The words are in white and a very pretty aqua color. These colors stand out very well on the black background. Another thing is that the mascara is in this very pretty aqua color and a very shiny silver. The keywords in this ad are in all caps. At the top of the page you have in big, all caps letters “REVLON GROW LUSCIOUS PLUMPING MASCARA” by using these words it makes you think that this product will make your eyelashes grow. It also says that your lashes will grow 200% instantly; and for people wanting fast results they would come out and buy this product. The layout of this ad is very well put together. By putting this model in the middle with her eyes closed you look at her first and see her lashes. By closing the eyes I believe it shows how long the lashes look. The words are on the top and on the bottom of the page. In my opinion, the reasoning behind this is so that if you start at the top of the page you will read down to the bottom of the page. The mascara top is out of the bottle and shows quality of the brush and just how thick it is and by doing this, Revlon is trying to visually convince the consumer that with this thicker brush, the more luscious your eyelashes can become.
After looking at all of the aspects of these two ads, they have a lot of similarities. The first main similarity is that they both came from the magazine