Comcast - Improving the Point-of-Sales System
Customers need to know that they are receiving the best deals possible regardless of how they are signing up for their services. Comcast has different avenues of sales to meet customer’s individual needs, but the inconsistency in their point-of-sales system has lead to become a problem for quite a few years now. This report was written at the request of Neil Smit, Chief Executive Officer, to explore options for Comcast, which has been experienced a decrease in video subscribers. The main purpose of my investigation was to implement one point-of-sales system to assure that all customers are equally receiving the best possible deals and packages, while continuing to increase video subscribers and its revenue.
The …show more content…
What Comcast Should Do Moving Forward - Implement One Point-Of-Sales System
Moving forward, one of the solutions that Comcast needs to implement is one point-of-sales system where every customer is able to receive the same deal. If the company is going to allow services to be initiated online, over the phone, or by independent sales representatives, then the should all be able to extend the same offers to all customers, new and existing. They could cap off certain deals in order to keep new deals entering the sales system, but still have the other offers available especially if its in such a short time period that they are offered. New customers should be allowed to make changes to their packages within a thirty day bracket without any hassle. Existing customers who are bound to a contract