Case Study #2

1631 words 7 pages
Case study # 2: The apple of your “I”

This case study will describe why Apple Inc. is a very successful company and has become the second largest public company in the world. It all started in the 1980's when Apple started producing home computers. This helped those who were full-time students and workers by also producing a particular computer, the Macintosh computer. However, in 1985 Steve Jobs lost against the Apple board, and because of the unfortunate negative outcome of the meeting, Steve found a positive outlook from the situation. He then founded another PC company called NeXT while Apple took a turn for the worst. In 1996 Apple reconnected with Steve and bought his NeXT Company and gained the technology that would later help
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Most industry analysts would agree that the skills and abilities of Microsoft’s 88,000 employees are as good, on average, as Apple’s.

Microsoft took an early lead in the development of slate devices; however Microsoft has not been as successful as Apple has. There are many reasons for this success in Apple than Microsoft; here are five specific reasons why Apple has become much more successful than Microsoft. Microsoft has a market of only $212.5 billion, compared to Apple’s growing market of over $300 billion. Microsoft continued its work with the PC while Apple broke away and started working towards the iPod, iPhone and the iPad. Microsoft also had many issues and bugs with Microsoft Silverlight and Adobe Flash. In addition, Apple took on retailer problems by opening its own stores, instead of selling through other stores such as Best Buy. In turn, this pioneered the sale of music and applications over the internet, unlike Microsoft. Apple shared its revenue to encourage the development of the iPhone and iPad apps. Apple paid over $2.5 billion to application developers. “Every sales success feeds every other sales success” The sales of music over the internet led to the development of the iPod, which led to a better iTunes and this created a growing customer base. That then led to the iPhone, the sales of the iPhone fed the stores, which in turn helped and paid the developer community, and that is what led to more


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