TABLE OF CONTENTS
1.0.Introduction......................................................................1
2.0.Objectives..........................................................................1
3.0.Literature Review...............................................................1-2
4.0.Resarch Design...................................................................2-4
4.1.Data Source & Type......................................................................................................................2
4.2..Research Instruments..................................................................................................................2
4.3.Sample …show more content…

Attitude declined for consumers strongly committed to a brand but improved for consumers weakly committed to a brand in terms of no change/incrementally changed/ considerably changed logo conditions. Boredom, depth of processing, and openness was found to be a covariate on logo evaluation. In addition, openness was also found to be a covariate on change in brand attitude( Michael Francis Walsh). The brand is a powerful visual language used to support a company’s communication with its customers. The goal of the brand is to create a lasting impression that results in a customer bond and creates loyal customers. The logo is the point of entry to a brand. Image is a reflection of the brand strategy. Being a visual tool that supports the brand, logos are very important. Symbols like brand logos are more than “mere labels” for branded products; they serve as “visual shorthand” for communicating a brand message and promise to consumers (Selame 1988). 4.0.Research Design:- Research Methodology qualifies as one of the most indispensable components of the project. It is by far most necessary for reaching conclusions and inferences about the data collected in the course of the survey conducted and study made on the topic. The study will be based on a survey conducted by me on 120 respondents (post graduate students). The primary objective of the survey is to collect relevant data and gather information