Bandon Group, Integrated case study
(Determining Feasibility of an ERP System and Supplier Recommendation and Evaluation)
Professor Stephen Huber
Enterprise Resource Planning (CIS511)
Strayer University, Takoma Park Campus
This paper is the continuation of Bandon Group Inc. integrated case study. This part of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for Bandon Group and make recommendations for a solution which will meet their needs.
Step 8: Determining the feasibility of an ERP system
From the description of the executive managers of the divisions, it is pretty clear that Bandon Group has …show more content…
Easily access information about business records from one place.
Schedule activities, track them, and send e-mail.
Manage marketing lists.
Track advertising and marketing campaigns.
Sort customer responses to sales and marketing initiatives.
Keep detailed notes and an activity history for each business record.
Microsoft Dynamics CRM also can run from within Microsoft Office Outlook.
On top of the other benefits and functionalities mentioned above, Rhodus and Paris (2013) said that Microsoft CRM and ERP helps the company in integration by creating one view of customer experience, building stronger relationship and creating customer intimacy, improving management visibility, provide