Agenda Setting Theory

944 words 4 pages
GlFinal Exam Essay 2
1) Define and illustrate (i.e., give examples of) agenda-setting theory. How might a president try to use the media’s presumed agenda-setting powers near election time? In other words, might it behoove a president to take (or threaten to take) certain highly dramatic actions-especially concerning foreign affairs- just before an election that will impact strongly on the power of his/her political party? If so, what actions might a president be likely to take and under what circumstances? (For example, would the likelihood of taking such actions depend on how the economy is doing? Explain. Would it matter whether business scandals, the budget deficit, crime patterns or a previously initiated war were detracting from
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When you bring in the view of the relationship between the salience of a story, and the extent to which people think that this story is important, one can easy portray that people will attribute importance of an issue by how often the media exposes it.
Political scandals will probably never stop as long as we have greedy, unfocused leaders. A prime example is Senator Blagojevich, who served as the 40th Governor of Illinois from 2003 to 2009, ended up being arrested on federal corruption charges. He was charged of conspiracy to commit mail, wire fraud, and solicitation bribery. These events surrounded him not long ago, and were all over the media both news and entertainment related. Would it affect the President in a negative way if he went on air and supported this official? Absolutely; in addition, the President would need to create media coverage in his favor showing that he not only does not condone these actions and behaviors, but is already planning to introduce new leadership which will propose some positive swing to the people. And guess how he could manipulate that negative event into a healthy bit of coverage? By using the media to air this over and over again so we can see the importance of his new leadership proposals. (
In Closing, agenda setting in relation to the President and


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