Advertising Cosmetics Critical Analysis

1031 words 5 pages
Advertising Cosmetics in The Modern World While working at John Bull during the Christmas break I learned a lot about what women bought. Surprisingly, it was never the fancy bags or watches nor the extravagant perfumes but the makeup items were very popular. I guessed that there must have been a correlation between the many cosmetic company’s ads that were displayed on the walls outside the building and the sale of the products. The ads made various women feel as if these products will make them prettier, more attractive and young looking; it catered to their insecurities and encouraged many to patronize the business. Cosmetic ads flourish through our society and are known as great business promoters because they are …show more content…

The engineers behind this ad used a dull white background to ad emphasis onto to Taylor Swift, the subject, and then onto the group of makeup products that is on the other page. Maxi stands out among the other ads because its point of attraction is literature. Your eyes first read, “It goes on extra – long. It goes on extra- thick…” then you notice the woman’s face in the background applying the mascara onto her face. In general all ads contain areas of emphasis that are intended to attract the female populous. While these ads may be attractive, they lack important details that a careful buyer needs to be aware of before purchasing a product. The Revlon product display does not show the price of the product, no phone contact information, any possible side effects of the product nor does it state how effective it is. As a renown company that have been catering to the needs if females for decades, it should be aware that an advertisement needs to have basic information about a product in order for a customer to finalize the sale. The Covergirl ad lacks similar information; in addition it does not clearly show the names of each product being advertised or any color palette for the lipsticks. If a buyer wants to purchase a particular color or call to inquire about a particular substance that they are allergic to they cannot because of the


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