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Entrepreneurship case analysis : DropBox | | | Biswajit Mishra P122056, PGPM 2012-13, Great Lakes Institute of Management, Gurgaon | | | | |

Question1:
Dropbox is a late mover in crowded space. What opportunity did Houston see? Specifically what are the key elements of Dropbox’s current business model?
Houston wanted to develop a product keeping in mind the voice of the customer. He wanted to develop a product which could have the ability to sync and share files online and across networked computers automatically where the user simply downloads the service on any number of computers and
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2. He assumed that he could generate a version in 8 weeks, whereas he took 18 months to develop it

Question 4:
Imagine that at the same time Dropbox was founded, Google decided to target the opportunity that Houston has identified. How would Google’s approach to pursuing “G-Drive” have differed from the approach that Dropbox’s team followed?
Google’s approach to pursue G-drive differed from that of Dropbox in the following ways: 1. As Google was an established brand hence it could have modified their products as per the customer requirements whereas drop box was a new entrant in the market and it would take them subsequent years to target the segments. 2. Owing to its reach throughout the world, it would have targeted a much larger customer base (such as cross-country etc.) which would have a significantly higher potential compared to the one estimated by the consultancy companies 3. Google was an established brand in the market and it took dropbox years to develop its brand in the market. 4. They could have used their own data storage systems with regard to AS3 which was used by dropbox without depending on any 3rd party enterprise. 5. Google had a excellent IT infrastructure than that of dropbox which offered a simple product with regular features.

Question 5:
What should Houston do about the decision posted at the end of the case i.e. creating the separate version for small

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