Marketing
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| An online consultant uses this site as his home base, and he offers
his regular columns on a number of issues relating to publishing and
news services, and how the Internet impacts them and provides them with
new opportunities...and challenges. There are a lot of links to examples
of online newspapers and magazines as well as some discussion lists.
Very informative site for those in the news and publishing businesses.
|
| Great information on how to get publicity, along with case
studies/success stories, and tips, news, and more. Also a good section
on how to handle public relations nightmares. Great service, and very
useful. |
| A detailed look at the genesis and development of some great marketing
ideas, covered in enough detail to get your brain going as well. Very
cool, and a very useful tool for marketing students and professional
marketers. Don't miss it!!! |
| Several Griffith University school of marketing publications online
make this a great resource: The Cyber-Journal of Sport Marketing, The
Cyber-Journal of Interactive Marketing, and The Marketing
Cyber-Bulletin. |
| Encouraging companies to use the Internet as "a powerful tool for
delivering their product information to buyers," Trade Easy is an
international effort to match buyers and sellers, currently offering
30,000 companies in 40 countries, free. |
| The largest U.S. and international corporations on the Web are indexed
here. Articles about online marketing and advertising make this a great
resource for netrepreneurs. |
| This weekly online magazine focuses on business on the Web: who's
making money, or trying to, and how. You'll also find articles on
advertising, the effectiveness of ad banners, and more. The section that
critiques sites from four different user standpoints is also very
helpful in designing and laying out a Web site. |
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